Is A Website Still Relevant in 2022?
A question that we have been asked many times since our inception in 2016. And even after 6 years and many platforms that have claimed to do what websites can do, websites are still the highest revenue generating source when it comes to conventional businesses. So, the answer is still yes, website is still relevant to today's business.
But it may come as a surprise that not every business needs a website. To evaluate and determine whether a business really needs a website or not, one should ask the following questions first.
There’s a huge difference between building a website and using a website to grow your business. The vast majority of ad agencies and design firms are going to offer to build a website for you. You will hear words like wireframes and assets thrown around. You will probably be told you need to create a Facebook page and get involved with social media. But, at the end of the day, you are going to go through the process of building a new website. Then, it’s just going to sit there – doing nothing.
We take a very different approach. Rather than simply building a website, we use the internet to grow your business. Your website serves as the central hub of your online presence and we use social media, content marketing, and email marketing to stay continually engaged with your audience.
How Can My Website Grow for My Business?
How Most Businesses are Maximizing Their Growth Using Their Websites
ADDING A CALENDAR OR BOOKING SYSTEM ON THE WEBSITE
The first thing we do is clarify what we’re doing and – most importantly – why we’re doing it. This starts with conceptual planning and leads into business identity and branding. The discovery process we go through together to crystallize our understanding of your business will naturally lead into developing a logo design to reflect your message.
2. Developing Online Properties
Your main online property is your website. We’ll take the messaging and branding and build out a technical masterpiece that not only conveys the uniqueness of who you are but is accessible both to people and search engines. In addition, we will point you towards the social media channels that are right for your business and apply your design and brand there as well.
3. Using The Internet
Now that we have set the stage, it’s time to draw the crowds
The single most powerful and profitable form of online marketing is email marketing. We’ll show you how it works and help you create content that will draw people in and keep them coming back.
The primary hub of your content marketing will be your blog. We will help you discover topics to cover on your blog. We can also help you write the content. In addition to blogging, we will show you how to create your own videos for a YouTube channel. Video marketing is rapidly growing and it’s not as hard to do as you might think.
As you create content for your blog and YouTube channel we’ll help you get that syndicated across the social media channels that are appropriate for your business. You don’t have to be on ALL of the social media platforms. We’ll help you figure out which ones are right for you. Then we’ll help you keep them fresh with engaging content.
Ultimately you want your website to be a profitable tool for your business. Whether it’s driving leads, affiliate sales, or ecommerce, we will set you up with the tools you need and help you think of new ideas for making money with your website.